Product marketing vs product management salary Total compensation, including bonuses and stock options, can push the figure even higher, potentially reaching $250,000 or more. Let’s dive into the appropriate career path, skills, and, more importantly, the education you need to get there. Feb 1, 2023 · Product Manager When it comes to product management, there may be a bias towards a degree relevant to the product the PM owns. Product Marketing vs Product Management – salaries. However, depending on their chosen company and location, some product marketing managers can make over $151,000 annually. That said, each team is a bit different, so I’ll explain more of the nuance below. Product Marketing Managers bridge the gap between product development and marketing strategy. Feb 28, 2024 · A marketing manager helps market the product. This is done through product research, positioning, launching, and interacting with your target audience. To put it simply, the product manager or the product management team does customer and market research, transforms the customer needs into requirements and Mar 8, 2024 · ICICI Bank Product Manager Salary: 15,00,000: 2 Lacs to 2 Crore: Paytm Product Manager Salary: 23,91,427: 3 Lacs to 44 Lacs: Flipkart Product Manager Salary: 30,52,427: 2 Lacs to 81 Lacs: Amazon Product Manager Salary: 30,35,288: 1 Lacs to 1 Crore: Jio Product Manager Salary: 19,78,375: 2 Lacs to 50 Lacs: TCS Product Manager Salary: 13,24,037: Sep 30, 2022 · While a product marketing manager can provide their marketing knowledge, a product manager can oversee the development of a product, ensuring that the product meets the target audience's needs. substack. pmmschool. Moving into a senior product marketing manager increases the salary to ₹25,00,000 annually . How to become a product marketing manager. Visit PayScale to research product marketing manager salaries by city, experience, skill Mar 25, 2025 · 2. Product Manager skills: Dec 27, 2024 · The job opportunities in industrial product management are expected to rise by about 2% and in product marketing by 6% by 2032. 36 votes, 23 comments. USA: US$140K; Canada: CA$103K; UK: £62K; Product marketing manager salary. Mar 4, 2025 · The product management branch of an organisation encompasses a wide variety of roles to achieve the ultimate goals of the branch. 3. Startup Product Manager Salary In The United Kingdom A product management team varies from organization to organization as some companies may have a single product manager, whereas others may have cross-function product management teams. Data Product Manager vs Product Manager: Key Responsibilities. 43 if you follow the standard product marketing manager career path. The financial picture for product marketers across the US is telling. They are pivotal in positioning, launching, and driving demand for the product in the market. Many of the tasks required of a Product Marketing Manager are directly applicable to a Product Manager, only with a slight alteration to objectives. Sep 11, 2024 · Of the different types of marketing roles, product marketing managers often tend to be better paid than some of their marketing colleagues because their role directly impacts the sales of a specific product - a Senior Product Marketing Manager in New York can earn up to a whopping $234,000 according to Salary. S. But do you know there is someone who works with all the departments? Product management stands as a pillar in today’s business landscape. com. However this isn't a hard rule. Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Then look no further. Startup Product Manager Annual Salary In Canada. The average salary for a product manager is typically between Oct 22, 2024 · Let’s do a more point-by-point comparison on the difference between a technical product manager and a product manager. However, many project managers progress in the field via hands-on experience. Mar 4, 2020 · Product Manager vs Product Marketing Manager. This can benefit the overall productivity and help build an efficient work environment. Moving into a Product Manager position from a Product Marketing Manager position is a convenient shift, as both focus on the end-user. Data is the key differentiator between a data product manager and a product manager. Career Path. Founded in 2012 with a mission to create 10,000 product leaders, IPL offers world-class programs in product management, strategy, and leadership. Product Marketing Manager: Skills and Core Competencies. Here are the averages for 2024 for different types of PMs : Associate Product Manager (APM) : Average Salary: $86,000 / year Nov 20, 2024 · Product Manager vs. A product manager is responsible for the success of a product which means they should have excellent skills in the fields of business management, marketing, finance, and technology. Once you progress in seniority, you Although product manager salaries vary depending on experience, education, geography, industry, and firm, they generally earn a high salary after having completed a degree. Senior Product Marketing Manager Aug 28, 2024 · When evaluating your prospects as either a project or product manager, it’s wise to consider the job outlook and corresponding pay. They are required to work closely with other departments such as engineering, design, and/or sales to make sure products meet the needs and expectations of a customer. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $98,127 average annual salary of a digital product manager. The lead product manager often oversees multiple product managers and is responsible for the strategic direction of several products or a product line. 1. Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy. What is a product marketing manager? A Product Marketing Manager (PMM) is responsible for the positioning, messaging, and promotion of a product. While, a Project Manager manages the execution of specific projects, coordinating resources, timelines, and tasks to ensure successful project completion. It isn’t that a PM doesn’t have to manage and deal with data; rather, there is a difference in the scope, scale, and mindset of data usage of a PM as opposed to that of a data PM. Once you have the exam and experience requirements, certifications like this may improve your resume when you're looking to move into product management. According to Glassdoor, the national average salary for a product marketing manager in India is ₹16,74,590 . This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. Mar 26, 2025 · Though it isn't necessary to work as a product manager, some choose to pursue a Certified Product Manager Credential from the Association of International Product Marketing and Management. What is a product manager’s salary in the US? In the US, the salary for a product manager typically ranges from $95,000 to $150,000 annually, depending on factors like experience, industry, and location. 89 and $224,768. What is the starting salary for a product manager in India? The starting salary for a product manager in India typically ranges from ₹800,000 to ₹1,200,000 per year, depending on factors such as industry, location, and company size. A lot goes into deciding a senior product manager’s salary, such as their product management, product marketing, and even their project management experience. With the growth in demand for product marketing and management, there will be an increase in the number of profiles from 700,000 to 1 million on LinkedIn from 2023 to 2024. What is the highest salary for a product marketing manager? The highest salary for a product marketing manager can exceed $200,000 annually, particularly at top-tier tech companies or in high-demand industries. Jan 27, 2025 · Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 highest-paying positions and salaries for each role. USA: US$114K; Canada: CA$91; UK: £54K; New product development manager salary. Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. Mar 7, 2023 · Product manager vs. What are the factors that Affect Salary of a Product Manager? Several factors can affect the salary of a product manager in India, including location, industry, company size, years of experience, and education. These interviews will have a mixture of experiential and theoretical components. Apr 3, 2024 · 7. A PM working on Facebook newsfeed may have a computer science background, whereas a PM working on manufacturing systems for SpaceX spacecraft may have an aerospace engineering degree. product manager Here are the key differences between a consultant and a product manager: Education Both a consultant and product manager can benefit from obtaining at least a bachelor's degree in a relevant subject. Is the Google Product Manager Salary Enough? Relevant work experience in marketing, product management, or a related area is also essential. Product managers in tech hubs like Silicon Valley can earn significantly more, with total compensation often exceeding $200,000. What is the highest salary for a senior product manager? The highest salary for a Senior Product Manager in the United States can exceed $200,000 per year. As a result, salaries for senior product managers range from $82,000 to $165,000. Scrum masters who develop their skills and who prefer exploring other methodologies or development practices become CIOs for companies; Technical Product Manager vs Scrum Manager: Key Takeaways Search for jobs related to Product marketing vs product management salary or hire on the world's largest freelancing marketplace with 24m+ jobs. Following is a potential career path for . , but your decision to become one should be based more on a desire for personal growth and development. Across all experience levels, professionals earn a salary ranging between $90,719. This blend dictates what a PMM in today's vibrant market can command in terms of compensation. What is a Product Marketing Manager’s Salary? As for Product Marketing Managers, the average base salary in the United States is around $95,000 per year, according to PayScale. Mar 26, 2025 · Product marketing managers make an average of $102,509 per year. While Product Managers (PMs) and Product Marketing Managers (PMMs) collaborate closely, they bring distinct strengths that are critical for product success. According to Glassdoor, the yearly median salary for a platform product manager is $113,446. It's free to sign up and bid on jobs. Overall, they handle this to ensure that the product is successful. product marketing manager: A comparison The product manager and product marketing manager roles work as a tag team to own and manage specific activities. Salary-wise, the majority of the +$150k salaries are likely be in the US. The average hourly wage for a product marketing manager salary by company is approximately $50. 99. Related: 11 Jobs for a Product Manager That Pay $70,000 or More per Year. Salary. Senior Product Manager. The simplest way to describe the difference is: Product managers are responsible for leading the creation of a product, and product marketing managers are responsible for leading the go-to-market (GTM) for that product. As I mentioned, Product Marketers are cheaper to hire than Product Managers (let alone developers)! The average salary of £27,000 in the UK compared to £ 50,000 of that of a product manager (source: Glassdoor): What is the Average Base Salary for a Product Marketing Manager? According to the responses gathered from Glassdoor, the national average salary for a product marketing manager in the United States is $118,572. What is product marketing and key product marketing strategy?What does a product marketing manager do A senior product manager focuses on managing a single product or product area with greater depth and responsibility than a regular product manager. It’s safe to say that compared to other major companies, the Google product manager’s salary is the highest. I just finished a Data Science Master's after 15+ years as a Product Manager. Mar 18, 2025 · The main difference between a product manager and a product owner is that product managers set the strategy, while product owners execute it through the development backlog. Jan 22, 2025 · Product School's home base is in Silicon Valley, so we looked into typical base Product Management salaries in the US*. a project manager? A Product Manager focuses on the vision, strategy, and roadmap of a product. Fields such as information technology, product development, engineering and marketing may involve complex tasks for the project management branch to accomplish. Mar 6, 2025 · Consultant vs. Product Marketing Manager. The total pay is $35,753 higher than the national average for a Senior Product Manager. This degree could be a bachelor's degree in business, economics, marketing or computer management. . The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. Jan 8, 2025 · Each job has different responsibilities and duties. Feb 29, 2024 · Senior-Level/Product Manager (8+ years of experience) typically earn around ₹30 lakhs to ₹1 crore or more per annum. The significant difference comes in the degree's focus of study. Per our 2023 average product manager salary and career guide, a product manager earns on average $96,522/year, while a technical product manager earns on average $100,074/year. Hard numbers and statistics would be preferred. true. For example, once the overall business strategy within a product org has been set with clear objectives, the PM and PMM approach their role differently and work together to So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the Apr 16, 2025 · The estimated total pay for a Product Marketing Manager is ₹19,50,000 per year, with an average salary of ₹17,50,000 per year. USA: US$143K; Canada: CA$90K; UK: £43K; Director of product management salary or The average salary for a Product Marketing Manager in Bangalore, Karnataka is ₹1,382,278 in 2025. Mar 5, 2024 · What is the salary of a product manager and a product marketing manager? According to Glassdoor estimates, the average salary for a Product Manager in the United States is $125,778 per year, while the average salary for a Product Marketing Manager is $121,396 per year. Difference between product marketing vs product manager. A Product Manager: Jan 3, 2025 · AI product manager salary. It typically takes 8-10 years to become both a digital product manager and a product marketing manager. It’s a reasonable assumption that a large portion of the salaries in the +$80k category work in 1st world countries (this term is insensitive, but I couldn’t think of an alternative). TABLE OF CONTENTS Product Owner vs Product Manager What Does a Product Manager Do? Aug 30, 2024 · Product marketing, also known as product marketing management (PMM), helps ensure you build a desirable product and that your target audience is aware of it. 90. What Is a Product Marketing Manager Salary? Product marketing managers’ jobs will be most popular and demanding in tech hubs such as San Franciso, Bangalore, and London. In Canada, the average salary for a startup product manager is CAD 87,500 per year, ranging between $81,000 and CAD 94,000. Salaries vary significantly by location—within the US PMM salaries are highest in San Francisco, CA. Mar 5, 2024 · Product management focuses on the development of a product, while product marketing focuses on launching a finished product to the Jan 6, 2025 · Product marketing manager salary. Director of Product. A Product Marketing Manager is less involved in how the product is built, and will probably spend less time with engineers Feb 18, 2025 · Institute of Product Leadership (IPL) is India’s premier B-School designed exclusively for product professionals, aspiring product managers, and industry leaders. Understanding these differences helps teams leverage the unique contributions of each role. Feb 25, 2022 · The product marketing manager looks after the sales and creates demand. Uber Product Manager Salary: Uber pays its product managers an average total salary of $145,000. Principal Product Manager vs. Aug 19, 2021 · 📩 Newsletter – Subscribe here: https://henrythepmm. The average base salary for a Product Marketing Manager in the US is approximately $117,000 per year. Vietnam Private 4 yoe = 3 in customer success + 1 in PM Product Manager I BA in Management, Communication Studies (double major) $21,000 base, $1,700 annual bonus Reply reply cocaineguru Feb 1, 2023 · Product Marketing Managers are expected to demonstrate expertise in problem solving, user insights, product & industry expertise, campaign and program management and creative judgement. Let’s dive deeper into the responsibilities of the two roles. Feb 10, 2022 · What’s the average product marketing manager salary? The product marketing manager salary is an average of $112k per year in the U. Apr 3, 2024 · Product Marketing Manager Salary. The average annual salary is around $107,529. That’s much higher than the average product marketing manager salary in the US which is $118,572 per year. Jan 8, 2025 · Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $112,220 average annual salary of a product marketing manager. Feb 14, 2025 · The salaries of PMMs vary significantly by industry – something we’ve observed consistently in our last three Product Marketing Salary reports. Product Manager. Product Manager Salary: Product managers earn around $158,000 per year. Jan 3, 2024 · As a PMM (product marketing manager), your earnings are shaped by an array of elements. USA: US$155K; Canada: CA$90K; UK: £54 K; Technical product manager salary. com/🚀 PMM School – Join now: https://www. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. Certified Product Manager (CPM) Product Marketing Certified (PMC) Scrum Product Owner Certified (SPOC) As professionals progress in their career paths, they develop skills in go-to-market strategies, customer research, and product launches, which are crucial for roles like Product Marketing Manager or Senior Product Marketing Manager. While it is a senior position, there are numerous career paths, such Others with lower seniority levels start their career as product directors with a starting salary of $174,000. com/🎯 1:1 Coaching – Book a session What is a product manager vs. Product management is similar to the scrum master role in many ways; Chief information officer. The Product Manager (PM) plays a pivotal role at the heart of this ecosystem. An average Microsoft Senior Product Manager makes $188,924 per year, including a $157,515 base salary and a $31,409 bonus. Both positions are highly sought-after with generous remuneration, but salaries may depend on elements like industry niche, physical site of employment, qualifications held by applicants, and firm size. A product marketing manager is responsible for product marketing planning and product launch. This is especially true within the bustling technology and startup scenes of India. The salaries of PMMs in healthcare are the highest at a median $125,000 ; the lowest are those in the consumer packaged goods sector, at $73,500 . Product Manager Apr 10, 2025 · Product marketing manager salary varies widely by industry, location, and experience level. How does experience affect salary in product management? 1. May 17, 2024 · For example, the average salary for a Product Manager in San Francisco is around $132,000, while in New York City, it’s approximately $123,000. There are many paths to becoming a product marketing manager. Senior Program Manager In Seattle, the average salary for a startup product manager is $99,887, which ranges between $96,065 and $103,709. Becoming Product Manager vs. 2. A platform product manager’s salary varies depending on industry and location. rse mbxmyt ybsf qaznq hllt outr xnu lczxhzv rsum vlpi iqbyqi jwkefgoh fthvhefo qnrxab auxgc